Sunseeker Partners With Bournemouth Air Festival 2021

From sky to sea – Sunseeker partners with Bournemouth air festival in a record-breaking parade of new and classic sunseeker boats

Sunseeker has partnered with the Bournemouth Air Festival for 2021 to create a spectacular display of new and classic Sunseeker yachts. On Saturday 4th September, Sunseeker owners are invited to join an official ‘Parade’ in front of thousands of Air Festival spectators. Sunseeker is calling for owners to take part and help become part of an extraordinary event by bringing together the largest number of Sunseekers in history.

This follows last year’s hugely successful inaugural Sunseeker Parade as part of the grand opening of its VIP Showcase in Poole, where dozens of boats took to the seas in a commemorative voyage of a lifetime, culminating with a visit to its shipyard on Poole Quay.

The Bournemouth Air Festival draws thousands of spectators each year and remains the UK’s best-attended seaside festival. This year the event is set to return Thursday 2nd – Sunday 5th September and Sunseeker is delighted to be involved in bringing the festival back to the local area with new maritime entertainment.

Bryan Jones, Marketing Manager at Sunseeker International, commented: “The Air Festival is such a fantastic local event and one of the best vantage points to view the amazing displays is definitely on the water where boats are invited to anchor. We are delighted to be supporting the event this year and hope to welcome a record number of our fantastic owners to get involved in the Parade and put on something unique for festival-goers to enjoy. We are always blown away by the enthusiasm of our owners who make these events possible and we hope to make this one of the highlights of 2021. We’re used to breaking records but with so many owners involved, this is going

to be truly momentous.”

Added Jon Weaver Air Festival Director; “The Air Festival provides a great platform to showcase the prominent international status of local brands, and in particular Sunseeker based in Poole. We hope this is the beginning of a strong partnership that demonstrates this Festival has a wide programme of activity on land, sea and air.”

If you own a Sunseeker and would like to take part in the Sunseeker Parade on Saturday 4th September 2021, please register your interest.



Enya Lumley or Nicola McKenna

McKenna Townsend

Tel: +44 (0)1425 472330


Bryan Jones

Marketing Manager

Tel: +44 (0)1202 381111



About Sunseeker International Limited:

Sunseeker is the world’s leading brand for luxury performance motor yachts. Originally named Poole Power Boats, the company was founded by brothers Robert and John Braithwaite in 1969. The company changed its name to Sunseeker International in 1985 and has since become a global icon, with every Sunseeker the result of an uncompromising and unmatched approach to design, craftsmanship and performance.

In August 2013 a majority stake in the business was acquired by Wanda Group, the Beijing headquartered conglomerate with strong footprints across China, Europe and the US. Wanda Group is a committed long-term shareholder providing strong financial and strategic backing for Sunseeker’s continued growth and success.

From its manufacturing base in Poole, Dorset on the south coast of England, Sunseeker employs c.2,000 people and produces around 150 boats every year ranging from 38-161 feet with 95% being exported – see

Poole is also the home to Sunseeker’s dedicated Design & Technology Centre, a unique facility which vertically integrates every detail of the yachts from the initial concept designs through to the finishing details including furniture, complex electrical systems, helm consoles and soft furnishings. As Sunseeker produces these components in its own dedicated facility, it is able to offer exceptionally high quality control, craftsmanship and attention to detail.

In 2022, Sunseeker International will launch its first production yacht with hybrid power.

Sunseeker’s continual investment in research and development is evident, not only in the application of world-class innovation, but also in the design and construction of its boats. New materials and propulsion systems are continually developed and introduced to the range to offer improved environmental impact, better handling and better comfort on board. Going forward, Sunseeker is investing in new materials and features to improve sound and ambient air quality for its customers.

When customers want something even more distinctive, buyers of the larger Yacht and Superyacht models can benefit from the company’s ‘Bespoke’ customisation service which allows individual customers to personalise their yacht.

Demand for the company’s larger models continues to grow year-on-year with more than 141 yachts over 100 feet in length already delivered since 2000. This increase in demand for larger models has been the driving force behind the recent launch of the company’s Superyacht Division and its truly momentous plans to expand its manufacturing into the world of metal-built yachts. This exciting new development will see Sunseeker produce its largest superyacht ever, the magnificent 50M Ocean, launching in 2023.

Working very closely with 120 retail & service locations in 74 countries, service and product support is a key priority in maintaining customer satisfaction.

As a prominent business within the county and one of Dorset’s largest employers, Sunseeker continues its work with charities including Macmillan Cancer Support, a charity that resonates with its employees who have already raised donations approaching £100,000 during just two years. In addition, it continues its support of their annual Dorset Bike Ride which has raised over £1million since Sunseeker’s involvement began.

Most recently Sunseeker announced a long-term partnership with the Blue Marine Foundation (BLUE), a charity dedicated to creating marine reserves around the world and improving biodiversity. With the future of healthy seas and oceans at risk, Sunseeker supports BLUE in its widest sense including a unique campaign titled ‘Project Menorca’ which will focus on the island’s marine environment. Working closely with BLUE, the new partnership will establish a recognised model of conservation, supported by local partners on the island including the Menorca Preservation Fund.

The Sunseeker range constantly sets new standards and benchmarks. From the majestic Superyacht and Yachts range, through to the luxurious Manhattan range, the iconic Predator models, dynamic Sports Yacht and the agile Performance range, each Sunseeker is the result of an uncompromising approach to innovative design and engineering excellence. Never settling for second best, it is this spirit of excellence that has driven Sunseeker to its pre-eminent position in the leisure marine industry today.

The current 20 boat range consists of:

Superyacht 50M Ocean, 42M Ocean, 131, 116

Yacht 100, 95, 90 Ocean, 88, 86, 76 Sport Yacht 74, 65 Predator 74, 60 EVO™, 55 EVO™, 50 Manhattan 68, 66, 55, 52

Performance Hawk 38