Dates for this year’s Bournemouth Air Festival have been announced, presenting an opportunity for businesses and sponsors to participate in the world’s biggest land and air festival by the sea.
Bournemouth Air Festival, organised by Bournemouth, Christchurch and Poole (BCP) Council, will return on Thursday 29 August – Saturday 31 August this year.
Another jam-packed programme of world-class aerobatic displays will take to the skies, while plenty of entertainment for all ages will be accessible along 1.5 miles of award-winning coastline.
Fairground rides, Pier to Pier trading, fireworks, vintage displays, demonstrations from the Army and Navy, exciting night air displays and plenty more is all to be expected at this year’s festival.
The landmark event is also hoping to inspire budding engineers with an enhanced STEM (Science, Technology, Engineering and Maths) Village on the beach. Further to its success in 2023, the innovation-inspired village will feature unique demonstrations and displays from industry-leading companies, both local and national.
Across four days, more than 600,000 people attended the last Bournemouth Air Festival. Over 11,000 copies of the official programme were sold; Bournemouth Air Festival social media accounts, which boast a combined following of more than 110,000 people, achieved over 1.8 million engagements; and the dedicated webpage was visited by over 1.4 million users.
Participating brands and sponsors, which have previously included Porsche, Sunseeker, Rowse and Marriott, each benefitted from the equivalent of £3.5 million in advertising value, while the festival itself was detailed in over 1,400 items of coverage from local, national and international media.
BCP Council is now inviting sponsors, traders and exhibitors to come forward to register interest in being part of this year’s festival, which has the largest single audience of any aviation event in Europe.
As only a limited number of spaces are available, we advise registering interest early to avoid disappointment.
Amanda Barrie, Director of Commercial Operations at BCP Council, said:
“With its iconic planes, aerobatics, plentiful entertainment and welcoming family-friendly atmosphere, Bournemouth Air Festival is a fantastic finale to the summer, drawing in crowds far and wide.
“This year we’re planning to make the festival even more memorable; listen out for further announcements regarding the event programme in the coming months.”
Councillor Millie Earl, Portfolio Holder for Tourism at BCP Council, continued:
“Bournemouth Air Festival marks a huge opportunity for sponsors, traders and exhibitors to get in front of consumers, grow and bring fresh eyes to their brand. The festival has the potential to bring a wealth of opportunities, whether your business is local, national or international.
“Whether you choose to sponsor display acts or the STEM Village, take a prime trading location on the cliff or beach, or have your brand featured in the widely sold official festival programme, the event is a chance to make meaningful connections and develop new relationships.”
Since last Summer, BCP Council has prioritised working with businesses and external organisations to operate a collaboratively funded, sustainable festival in 2024.
Looking forward, the council is now inviting expressions of interest from operators to manage and deliver Bournemouth Air Festival in its entirety from 2025 onwards, enabling forward-thinking businesses and organisations to take the lead in continually growing, developing and building the event into a one of a kind ‘Festival of the Air’ spectacle.
Councillor Earl added: “This is a hugely exciting opportunity to run, grow and shape an impactful event that has made a significant contribution to the local tourism economy over its remarkable 16-year history.
“Consistently attracting over half a million visitors, Bournemouth Air Festival boasts an eclectic atmosphere, with day and evening air displays and entertainment attracting a broad demographic. If you think your business could help to grow and develop the festival, and the festival could help you to grow and develop your business, we’d love to hear from you.”
“I’d like to say a huge thank you to the business community, council officers and BCP Cabinet members who, amid passionate public appeal, have worked together on these plans to organise a sustainably funded festival this year, and in years moving forward.
“Our area is built on a visitor economy and these plans are about supporting the businesses that depend on the festival with a sustainable, long-term strategy. We also recognise the cultural value it brings in making the area a great place to live, work and play, and I’m excited to see what the future will bring.”
Sponsors, traders and exhibitors who would like to register interest in being part of the festival in 2024, should email Ali Perrins, Event Manager, at firstname.lastname@example.org or apply online here: bournemouthair.co.uk/commercial/
View the sponsorship prospectus here on the Air Festival website.
Parties interested in managing the and delivering the Bournemouth Air Festival from 2025 onwards must express an interest through the Council’s eTendering website (ProContract).
The deadline for expressions of interest is 2pm on Friday 01 March 2024.
Press Information: email Julia.email@example.com
Commercial and sponsorship opportunities: email firstname.lastname@example.org
For more details visit bournemouthair.co.uk or follow the Air Festival crew on social media #bmthairfest
Facebook: @bournemouthairfestival, Instagram: @bmthairfest, Twitter: @BmthAirFest